Facebook Introduces Verified Pages and Hashtags | SU iSchool Information Space

Posted on: Friday, June 14, 2013 9:31 AM
Author: Constantine Konugres


Facebook is at it (with changes) again.

On May 29, Facebook announced a new addition to its social networking site, called Verified Pages.

The company announced the development this way, and the image here (from Facebook.com) gives some visualization of what a Verified Page would look like.

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Image from pcmag.com

Facebook has made an improvement by adding Verified Pages; however, the way it’s been done is too similar to the way it’s done at Twitter. (In 2009, Twitter introduced Verified Accounts, which is also marked by a small blue check mark.)

Due to the high number of fictitious accounts created for prominent figures in our society, Verified Pages on Facebook are long overdue. Nonetheless, it is important to note (as TechCrunch’s Darrell Etherington did) that Facebook introduced a different verification system last February, which allowed prominent figures to verify their account using a valid ID. As of today, Facebook has not shared with users how it will go about ensuring that accounts are official, but it is known that users may not ask to be verified.

Look at the examples here…the Twitter blue check mark and the Facebook blue check mark look pretty similar, eh?

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In a similar fashion to Twitter and Instagram, the famous hashtag is now going to appear on Facebook.

Hashtags are a simple way to improve engagement on social networks and view what users are saying about a popular topic. In the company’s official announcement post, Facebook states:

“Hashtags are just the first step to help people more easily discover what others are saying about a specific topic and participate in public conversations.”

For example, Facebook used #NBAFinals to share how users could click on that hashtag and view what everyone is saying about the playoff series between the Miami Heat and the San Antonio Spurs. nba finals

Facebook also announced that when tweets, instagrams and other posts using hashtags are shared on Facebook, those hashtags will be viewable through Facebook. This is an awesome feature that gives a “one up” to the company over Twitter and Instagram.

Although Facebook may think their users will enjoy the hashtag, a poll from the Los Angeles Timesshows that only 38% of people said they would use hashtags on Facebook, while 62% said they would not. Additionally, some people think that using the hashtag takes away from people’s privacy because everyone will be able to view your comments even if you have the highest privacy settings.

Will you be using hashtags on Facebook? Let me know in the comments or tweet me @ceek22.

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