The new economy—the Creative Economy—is an economy of continuous innovation and transformation. It is an economy of organizations and entrepreneurs that are delivering to customers what they are coming to expect, namely, “better, faster, cheaper, smaller, lighter, more convenient, and more personalized.” The Creative Economy is still relatively small, but it is the economy of the future. It includes different ways of thinking, speaking, and acting in the world. Denning shares insights, strategies, and tips for libraries and their staff to continue innovating and transforming as they head into the future, creative economy!
Presenter Steve Denning, Author, The Leader’s Guide to Radical Management, The Leader’s Guide to Storytelling, & others
Confession – Loves libraries and books and book store. Innovation is complicated,complex, and difficult.
Curators of the human spirit.
- Many changes going on. All facets of business and society. Landlines to Cell Phones. Britannica to Wikipedia.
- Management needed for the creative economy. Self organizing teams.
- Traditional Management – outputs,Managers control individuals, bureaucracy, efficiency. Top down communications.
- Creative Economy Management Style – almost opposite of traditional. Customer now in charge because of internet. Goal – Delighting customers, Manager Role – from controller to enabler, Coordination of work – agile iterative methods, From value to values – continuous improvement, Interactive communication- horizontal not vertical, All interlocking into one system.
- Changes being driven by new creative economy. “Change or Die.”
- Difficult Shift – Why stuff fails: shift in mind set = Customer revolved around firm to firm revolves around customer. paradigm shift in management = now in Phase 3 (Kuhn’s definition of the paradigm shift). Partial fixes don’t work = change will happen even if resisted by traditional styles. Many elements reinforce the status quo = difficult to dislodge mental models.
Are libraries radio shack of the 21st century?
- Meet the users need.
- increase efficiencies needed
ASK THE RIGHT QUESTION:
- How can we delight our users and customers?
- How can we manage our library to enable continuous innovation?
- What will make things better, cheaper, faster, more mobile, more personalized for our users?
- What needs can libraries meet that users haven’t even thought of?
- What sorts of things do users already love? How can we do that , sooner, faster, better?