Social Media in the Library: Practical Tips on Strategy, Policy and Evaluation
Thu, August 2, 9am – 4pm
CLRC Training Room
CE – CLRC
Description: You have heard of Twitter, Facebook, Tumblr, Foursquare, Google, Diaspora…etc. But what is a library to do? How do we make sense of all the choices? What is the best social media strategy for the size, scope, and audience of your institution and how should you implement policies to achieve that strategy? How do we evaluate its value? How does it fit in with SEO and ROI?
- Presentation: Social Media in the Library
- Handouts: Main handout
- Worksheets: Social Media Policy worksheet , New Media Strategy Worksheet
- Breakout strategic plan – flip charts
- Social media Policies in Libraries (Multnomah County, Oregon)
- How-To Measure the Results of Your Activity on Social Media Sites By Darlene Fichter and Jeff Wisniewski.
- Nonprofit Social Media Decision Guide
- 7 reasons you should have a social media policy and strategy
- Anytown Public Library’s Social Media Policy
- Policy Tool
- Social Media ROI for non-profits
- Moulaison, Heather Lea and Corrado, Edward M. Staying Free From “Corporate Marketing Machines”: Library Policy for Web 2.0 Tools. In: Proceedings of the IFLA Preconference Marketing Libraries in a Web 2.0 World.
- NIH Library Policy for Social Media Technologies
- Georgia State University Policy
- Social Media Usage in North Carolina State Government (Youtube videos)
- Best Practices for State Agency Social Media Usage in North Carolina (PDF)
- Washington State University Libraries Policy
- Strategic Planning for Social Media in Libraries (THE TECH SET® #15)
- Blanchard, Olivier. Social Media Roi: Managing and Measuring Social Media Efforts in Your Organization. Indianapolis, Ind: Que, 2011. Print.
- Mainwaring, Simon. We First: How Brands and Consumers Use Social Media to Build a Better World. New York: Palgrave Macmillan, 2011. Print.
- Kabani, Shama H. The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue. Dallas, Tex: Benbella Books, 2010. Print.